Marketing in a Handy kind of way!
The growth of mobile marketing is accelerating…..and fast. It is no surprise that Europe’s largest mobile-market lies in Germany, with companies like Lufthansa, BMW, Deutsche Post, Audi, Puma and Spiegel making full use of this groundbreaking technology. Studies by Mobile Marketer have revealed that on a ratio of population to mobile phone subscriptions, Germany has a market penetration greater than 130%. In real figures, that translates to 108 million mobile phone subscriptions in a country of just 82 million inhabitants. Compare that to a mobile-phone consumption of 90% for...