Deutschland

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All in the Name of Art – News Critique on the Berlin protests April 2011

Berlin, one of the world’s capitals famous for its culture, art, alternative scene and diverse freedom ever since the fall of the Berlin wall in 1989 is making history again. When I visit Berlin my senses are filled with sheer bohemia. Artists bustling around, smoke-filled studios, open doors, narrow, yet tall corridors which echo throughout, even when you whisper… An intense look occupies an artist’s face, yet he seems so intently focused on a seemingly alien concept that passers-by fail to understand what on Earth is going on in...

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Marketing in a Handy kind of way!

The growth of mobile marketing is accelerating…..and fast. It is no surprise that Europe’s largest mobile-market lies in Germany, with companies like Lufthansa, BMW, Deutsche Post, Audi, Puma and Spiegel making full use of this groundbreaking technology. Studies by Mobile Marketer have revealed that on a ratio of population to mobile phone subscriptions, Germany has a market penetration greater than 130%. In real figures, that translates to 108 million mobile phone subscriptions in a country of just 82 million inhabitants. Compare that to a mobile-phone consumption of 90% for...

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The Future is so exciting it’s Electric

It is a country to be admired for its environmentally friendly incentives, from eco-friendly street lamps, to compulsory recycling routines, right through to its green-energy fried sausages. They were the first country in the world to introduce an environmental label der Blaue Engel (Blue Angel) in the 70s, which countries the world over went on to adopt in their own governmental and corporate policies. Germany had the right idea back then. And it still does. Home to some of the world’s most renowned car manufacturers and that jazzy ‘das...