Marketing in a Handy kind of way!

The growth of mobile marketing is accelerating…..and fast. It is no surprise that Europe’s largest mobile-market lies in Germany, with companies like Lufthansa, BMW, Deutsche Post, Audi, Puma and Spiegel making full use of this groundbreaking technology. Studies by Mobile Marketer have revealed that on a ratio of population to mobile phone subscriptions, Germany has a market penetration greater than 130%. In real figures, that translates to 108 million mobile phone subscriptions in a country of just 82 million inhabitants. Compare that to a mobile-phone consumption of 90% for...


The Future is so exciting it’s Electric

It is a country to be admired for its environmentally friendly incentives, from eco-friendly street lamps, to compulsory recycling routines, right through to its green-energy fried sausages. They were the first country in the world to introduce an environmental label der Blaue Engel (Blue Angel) in the 70s, which countries the world over went on to adopt in their own governmental and corporate policies. Germany had the right idea back then. And it still does. Home to some of the world’s most renowned car manufacturers and that jazzy ‘das...